The Big Ad

The Big Ad from Carlton Draught, the winner of a Gold Lion at Cannes, June 2006. The ad was filmed in a valley near Queenstown, New Zealand, and produced in Australia by Plaza Films. Visual effects was mastered by Animal Logic, the company that worked on the Matrix movies. This was all arranged by advertising agency George Patterson Partners Melbourne. Director was Paul Middleditch, See my earlier post on Carlton Draught’s ad campaign. James McGrath was Creative Director, Ant Keogh the senior writer. Peter Masterton’s the producer. Andrew Lesnie is Director of Photography. Music is directed by Cezary Skubiszewski, the music director for The Rage in Placid Lake, with the Melbourne Symphony Orchestra and Melbourne Chorale.