Honda Hate Something, Change Something...

Hate can be a positive emotion sometimes. Not necessarily a dark side emotion. Which is what “Hate something, change something” by Garrison Keillor is trying to say. The advertisement tells the story of how Honda’s first diesel engine was created. Honda’s chief engine designer Kenichi Nagahiro hated diesel engines because of how noisy, smelly and dirty they were. What do you expect from someone who invented the venerable VTEC engine. Such a technological masterpiece of an engine that was.