Honda Cog

A single cog sets off a chain reaction across a selection of 85 brand new Honda Accord components. That’s the 2003 ad that still shows on our television screens, promoting the Honda Accord. “Isn’t it nice when things just… work”, we’re told. There’s not one human in the ad, which means of course that it can be shown anywhere in the world where Honda Accords are sold. The Cog ad was the culmination of five months of pre-production stages carried out by Director Antoine Bardou-Jacquet. As filming began, the call went out for genuine parts from new model Honda Accord cars.